What Does a Facebook Rotational Product Manager Do?

Facebook’s Rotational Product Manager Program is a unique opportunity for those interested in product management to work at Facebook. The program provides participants with an immersive experience that will give them the skills they need to be successful and gives employers a way to find well-qualified candidates. 

In this article, we’ll answer your questions about what a Facebook rotational product manager does, the qualifications required for RPMs, and how much RPMs make. 

What is a rotational product manager?

Rotational product managers are a unique kind of product manager who does different kinds of jobs in an organization. Rotational Product Manager positions can be found at small, medium, and large companies across many industries such as technology, sales, marketing, or finance.

What is Facebook’s RPM program? 

Facebook has an exclusive rotational program for those interested in becoming an entry-level product manager at Facebook. This 18-month program will provide participants with product management technical skills to take on the role of a PM including weekly tutorials from Facebook experts and coaching by senior leaders. 

Participants also get hands-on experience working closely with engineers throughout their time at Facebook. This gives them the chance to explore future career paths within engineering and beyond while gaining valuable experience managing projects that span multiple teams.

Participants will also have the opportunity to work on a product-related project as part of their RPM Program experience. 

Facebook Rotational Product Manager: Roles and Responsibilities

Facebook RPMs are given the opportunity to work on a diverse range of projects. From customer acquisition initiatives, new product development, and operating global Facebook products.

The program is designed so that each participant can experience various aspects of product management before deciding on their future career path at Facebook or elsewhere. 

Some of the everyday tasks of a great product manager are: 

1. Define product requirements and prioritize the roadmap 

These are two of the most important tasks for a Facebook RPM. 

They are responsible for defining what the product needs to become and then prioritizing next steps based on those requirements. They also help prioritize customer feedback along with Facebook’s business goals, data insights, and competitor activity in order to make informed decisions about which features should be developed first or if any need to be scrapped entirely.

A Facebook product manager defines these aspects of products before coming up with a detailed plan that will guide development efforts over time. This includes understanding how each feature impacts other parts of the platform and planning accordingly.

2. Work closely with other team members

RPMs have to engage with the product team as well as other departments, such as marketing, finance, and stakeholders in general. This encompasses more than just understanding how the product fits into Facebook’s broader strategy; it also means working on projects that will help build both revenue sources for the business or establish new ones entirely.

They often work closely with engineers, designers, data scientists, and marketers to ensure their decisions are aligned with a larger team goal in addition to simply making sure they have all of the tools needed at hand to deliver successful products. 

A Facebook RPM is responsible for defining what features need to be developed based on customer feedback along with facebook’s own goals. They prioritize tasks by analyzing factors like data insights from competitors’ activity before finalizing plans about which features should be developed and which should be pushed back.

3. Make sure team members are meeting project management goals

In order to keep the team motivated, it’s important for a Facebook RPM to make sure that they’re all on track with their goals. This can be done by setting up proper incentives or establishing PM metrics and timelines so that things are clearer in terms of what needs to get done next.

RPMs need to stay flexible when coming up with solutions because not everything always goes according to plan. 

A Facebook Rotational Product Manager will work closely with other members of the product management team and have several different roles within one project – this includes handling market analysis, financial forecasting, different product planning as well as collaborating with marketing teams who help design social media campaigns promoting new features. They also contribute towards developing an effective customer support system which is key to the success of new product launches.

4. Conduct research into customer feedback. 

RPMs also need to be able to analyze user behavior and identify patterns of customer engagement with the product. They monitor trends in order to anticipate what might happen next which means they must have excellent communication skills for speaking at presentations, as well as writing clearly when submitting reports and updates. 

Customer feedback is important because it highlights the opportunities for improvement that are unseen by engineers who work on a product every day.

5. Create detailed user personas

A user persona is a description of how a certain type of customer uses the product.

The process includes research to find out what motivates customers and their goals, then the creation of both positive and negative personas for each group with details about age range, income level, whether they’re tech-savvy or not, etc. 

It’s important that Facebook RPMs create detailed user personas because it helps them understand where inefficiencies exist, which could be preventing users from achieving success. For example, it can help you identify places where more features should be added so people don’t get frustrated when using Facebook.

A Facebook RMP is an expert at understanding how different parts of a system interact—especially things like customer feedback on one side and engineering insights on the other. 

This knowledge helps Facebook RPMs to create solutions that will have an impact on customers and overall success.

6. Work closely with engineers 

Facebook rotational product managers need to work with engineers in order to execute their roles. 

Engineers are in charge of building the solution, but RPMs need to understand how they work and what that means for implementation. For example, an engineer might come up with a product design idea or a plan for execution based on customer feedback—but it’s also important to consider engineering resources at hand as well as other factors like time constraints when making decisions about features and functions. 

This is why Facebook rotational product managers need good analytical skills: they have to be able to make sense of all these different pieces of information before presenting them back out to engineers and others involved in the project discussions.

Working closely with engineers can lead you into some interesting conversations. It’s not uncommon for Facebook RPMs working with engineers to hear them complaining about the team that was working on a particular project. When you ask what they meant, it turns out engineers are just frustrated because their team has been waiting for inputs from other teams before getting started on something new.

This is why understanding how cross-functional workflows and communication channels at Facebook can be more valuable than your technical skillset when applying to become an RPM.

7. Evaluate designs before releasing them

Facebook RPMs are also involved in new product development and brainstorming sessions with other team members to come up with a solid product sense and ultimately a good product strategy.  

They may be asked to create prototypes of these potential products when needed – this gives them a chance to experiment and explore how certain features could work without having to invest too much time upfront on something that might not even be approved by upper management if their prototype turns out badly. 

Facebook Rotational Product Manager Benefits 

 There are plenty of benefits to being a Facebook RPM and learning how to design great products:

  • You get mentorship, training, and development from senior-level PMs in different functions (Product Management as well as Marketing for example). 
  • It’s an opportunity to work with people across various disciplines like design or engineering – you’ll be given hands-on experience with these skillsets that are hard to come by otherwise in traditional product management roles. 
  • You get to work on a variety of products in different industries and business functions over the course of your career as an RPM. 
  • Like all Facebook employees, you’ll have access to top benefits including free housing or subsidized rent (if living locally) for up to six months.  
  • A competitive salary, 401(k) with company match, and more.

How long does the Facebook RPM program last?

The Facebook Rotational Product Manager program lasts an average of 18 months. This will help candidates think like a product strategist.

RPMs are typically assigned two projects at one time during their rotation; they work on each project for six months before completing another 12-month assignment. In addition to working through their assignments, RPMs also take classes designed as part of the curriculum which cover topics including marketing strategy development, agile design practices, entrepreneurial principles, and more. The result? A deep understanding not just about how PMs think, but also about the broader business environment in which they work.

Facebook RPM Program Locations

The Facebook  Rotational Product Manager program is an onsite position, which means it’s not a remote eligible position and candidates have to be located near these centers:

  • Menlo Park
  • Seattle
  • New York City
  • Tel Aviv 
  • London

Frequently Asked Questions:

Who can apply for Facebook RPM?

The Facebook Rotational Product Manager program is open to all. However, most candidates are people who are at an early stage of their career or people that meet basic product management education requirements.

How can you join the Facebook RPM program?

According to fbrpms.com, which is their official website, applications are currently closed and interview processes are not working due to the pandemic. However, Facebook RPM encourages you to follow their FB page for any updates or you could try with a different product management certification program.

A good way to prepare yourself for your PM interview is to get familiar with the most common Facebook rotational product manager interview questions.

How many hours do Facebook RPMs work?

Working hours differ, but Facebook RPMs work on average between 30 and 40 hours per week. 

How much do product managers at Facebook earn?

Salaries for Product Managers are competitive with the market rates in their city and depend mainly on experience level. According to Glassdoor, a full-time Product Manager can expect to be compensated around $119k annually. However, this is not a guaranteed salary as performance will determine compensation levels. 

What qualifications do you need to have before applying for a position as an RPM?

According to recruiters, you should have strong communication skills, empathy towards users’ needs, data-driven decision-making ability (either from previous experience or coursework), familiarity with industry trends such as artificial intelligence/machine learning would also serve a person well. 

Is Facebook’s Rotational Product Manager Career Path Worth It?

The Facebook Rotational Product management program is a great way to learn more about different aspects of product management, and there are many benefits for the company as well. 

Therefore, many people claim the Facebook RPM program is worth it. The Facebook Rotational Product Manager Program has helped many product managers grow and learn more about the product management industry, as well as the Facebook team.

However, with more than 20 hours of work a week and long-distance program locations, it is important to take into account your personal situation before applying to this career path.


I'm a seasoned writer specializing in business reviews.  I've had my articles published on leading blogs including TheNextWeb, Yahoo News, Jeff Bullas, Business2Community, and more.