21 Product Manager Goals to Ship Great Products

Have you ever wondered what the most important product manager goals are? 

Product managers are vital to the success of any business and it is their responsibility to make sure that a company’s products are designed and executed well. 

They have many goals they need to reach while managing all aspects of a product from start to finish. In this blog post, we will take an in-depth look at some of the most relevant product manager goals for creating better products.

Let’s dive right into it.

What is a product manager?

A product manager is a product strategist that plays a vital role in the success of any company. They oversee all aspects of a project from start to finish – designing, creating, and then executing it for their customer base. Product managers are responsible for meeting goals outlined by management as well as achieving personal objectives that they have set out for themselves. 

In addition, great product managers work with internal stakeholders like engineers or designers on their team so that everyone is working towards these common goals together. 

What does a product manager do?

The product manager’s role consists of managing cross-functional teams with various product management skillsets such as design, research, and marketing to create new products which solve problems or improve upon existing ones. Their goal is not only making something people want but also delivering an exceptional experience along the way.

Product Manager Goals to Create Outstanding Products

In order to be a successful product manager, it is important to have an understanding of these 19 goals:

1. Improve user feedback submission 

Every product manager knows the importance of feedback. You need to listen to your users and make changes based on their input, but it can be difficult when they don’t know how or where to provide feedback.

A useful way for product managers to get user feedback is by using a tool like Intercom that offers embeddable widgets such as live chat boxes and surveys with pop-up notifications. This allows companies to easily reach out in more ways than one while making sure all customer concerns are addressed quickly since these messages will automatically appear on top of anything else visitors see at any given time.

2. Work harder on customer satisfaction

This is a tough one, but product managers have to remember that customer satisfaction is what they are all about. The more satisfied your customers are with the products you create for them, the better it will be in the long run and when competitors come out with similar or even better offerings. 

Take time to listen to user feedback, reach out through multiple channels (social media, email marketing), and make sure you’re always up-to-date on social trends so you can stay ahead of any issues that may arise from there. 

3. Optimize the customer onboarding process

The first few days of a customer’s experience with your product is the most critical part, which means product managers need to optimize it as much as possible. Customers will typically be in contact with multiple touch points during this time and you have to make sure each one provides excellent service that helps them feel confident about using your product from there on out. 

Think through what they’ll see when logging in for the first time or after updating their password – are all those steps necessary? What should we remove so customers can get started without having too many steps ahead of themselves? – Some product managers might add new product features and functionalities that when promoted might make the onboarding process easier. 

4. Enhance product roadmaps and updates

The purpose of updating your product is to provide a better version for customers. Product managers can improve updates by making sure they’re as easy and clear to users as possible. That means providing the right information at every step, such as reminding them what changed in this update or explaining how an upcoming change will affect their experience with the app. 

Tweak updates so that they don’t require too many steps from customers – just enough to complete the necessary tasks without any confusion about where they need to go next.

5. Reduce customer churn considerably

Reducing customer churn means making sure that users don’t leave the app or stop using it due to a bad experience with your product, such as when an update causes problems on their devices. 

You can do this by doing one of two things: identifying what’s causing customers to lose interest and then fixing it, or gathering feedback from current customers who have left so you know why they’re gone – and how you might keep them around instead.

6. Improve average NPS

An NPS (Net Promoter Score) is a measure of customer sentiment. Customers are asked to rank how likely they would be to recommend your product or service on a scale from 0-100, and the percentage who answer “likely” determines their score. 

Aim for an average of 50% or higher – anything lower can indicate that people won’t refer you to others with the same enthusiasm as before. You’ll want to make sure this number is steadily climbing so it doesn’t slip below 49%. 

To improve your NPS over time: look at what customers say when giving feedback about why they left and then address those concerns in future updates; also study which features customers like best, but don’t use often enough because there.

7. Conduct several user-testing sessions

You want to make sure you’ve done everything you can to understand how your customers are using your product. The best way to do this is with user-testing sessions, which involve observing a customer as they use the product or service and asking them questions about their experience afterward. It’s also important that you keep an eye on what people say when giving feedback about why they left.

8. Revisit and improve product strategy

Smart product managers will revisit their product strategy and improve it from time to time. This allows them to adapt quickly in a fast-paced environment where the customer’s needs are constantly changing. 

A good starting point is looking at what problems customers have been reporting, which features they like best but don’t use enough because there are too few of them or not enough information available about how they work or looking for trends that might indicate some new type of problem you didn’t know your customers were having before.

10. Improve communication with stakeholders

It’s a product manager’s job to communicate with stakeholders like customers, executives, project managers, and the development team. To do this effectively, they need to be able to improve their communication skills through interactions with many different people in various roles.

11. Enhance product vision

A product manager needs to be able to articulate the company’s product development stage and plan the vision for what their product should achieve, both in terms of a time frame and an end goal.

12. Revisit business goals and make sure product goals are aligned

Product managers need to have a clear understanding of the company’s goals and objectives, as well as their product’s vision, so they’re able to run their team effectively.

13. Work on SEO and improve conversion rates

A product manager’s job isn’t only about improving the product. They also need to be able to understand how their product will perform in a competitive market and plan accordingly, including optimizing for SEO and conversion rate.

14. Create optimal user stories

Understanding user requirements is a huge part of product management. Creating the right, detailed user stories that can be executed effectively by engineering and design teams will lead to better products in less time.

15. Lead experiments to support new market opportunities

Product managers are always looking for ways to improve their products and find new opportunities. They need to be able to recognize when there’s a chance of success in the market, experiment with that idea quickly to validate it, then act on what they learn.

They do this by collecting essential product management metrics that allow them to keep a record of any experiments conducted and their results.

16. Create strategic alignment across teams

A product manager needs to understand how each team interacts with one another and ensure that everyone is working towards an aligned goal – even if those goals aren’t entirely clear yet themselves. This includes the product team and the engineering team as well.     

17. Plan an effective product launch strategy

Product launches need holistic planning, from the messaging to the marketing and customer support. Product managers are responsible for coordinating this effort with their team’s expertise in product marketing. 

18. Ship great products

The most important responsibility of any product manager is delivering the best products to market on time in accordance with client expectations.

19. Improve customer retention 

Product managers are responsible for improving retention rates in a measurable way. This is done by listening to customer feedback, making changes or improvements based on those insights, and marketing the new features to customers who have expressed interest in them.

20. Assign smart goals to all team members

Product managers are responsible for assigning smart goals to all team members. This includes setting clear expectations and helping them identify what needs to be accomplished by when.

21. Lead CRM implementation and new messaging strategy

 The product manager’s responsibility includes managing the CRM implementation and new messaging strategy. This is done by setting up a process for data input, following through with follow-up emails or messages as needed, keeping track of open rates to ensure they are meeting expectations, and analyzing customer feedback from surveys.

How to Become a Better Product Manager?

Becoming a better product manager is all about setting and achieving goals. To that end,  product managers must keep up-to-date with new developments as well as stay active in the product management community.

Also, an important aspect of product management is understanding the needs of the customer. This means remaining up-to-date on market trends, surveying customers and potential customers about their likes and dislikes as well as talking to them directly.

Successful product managers are able to create strategies that will bring success based on company goals and objectives. They can demonstrate strong leadership qualities by being a provider for decision-making when needed or facilitating meetings with teams to brainstorm ideas. 

The best way to become a product manager is by meeting certain PM education requirements. You can do this by joining a product management bootcamp or a product management certification program. Also, there are dozens of product management conferences you can attend.

So, by setting up some of the previously mentioned goals, you are well on the way to achieving product management success.


Josh Fechter
Josh is the founder of The Product Company.