What Does a Salesforce Product Manager Do? 

Salesforce is one of the most popular CRM (Customer Relationship Management) software on the market, and it’s no surprise that there are many people looking to work for them. A salesforce product manager manages all aspects of an application, including what features will be developed, how they will work, and who they will benefit. 

In this article, you’ll see what a Salesforce product manager does in more detail, as well as some other things you should know about this position, such as average salary, how to apply, and the benefits it offers. 

Let’s dive right into it

What is Salesforce?

Salesforce is one of the most popular CRM (Customer Relationship Management) software on the market. They are a “cloud” provider, meaning you don’t need to install any programs onto your computer or mobile device in order to access Salesforce. 

Instead, it can be accessed from anywhere with an internet connection. This helps companies save money because they aren’t purchasing expensive hardware and upgrading their software every time there’s an update. 

What do product managers at Salesforce do?

A product manager’s role is to oversee the development of a product. Salesforce hires for this position on both a full-time and part-time basis, depending on your needs. 

A Salesforce product manager creates strategies and product management goals that are related to their company’s products or services in order to maximize customer satisfaction with those offerings. 

They manage all operational aspects of these things including design, production quality control, marketing campaigns (both digital and print), pricing strategy among others. Also, they work closely with designers as well as project managers who help develop the profile of what they want to produce. 

These professionals are also intimately involved with customer feedback and surveys, as well as data analytics for how a product is performing in the marketplace. Salesforce wants its employees to be able to discern which products or services will best serve certain customers based on research and intelligence about what they offer already.

Salesforce Product Managers Duties

Some specific tasks a Salesforce product manager has to complete are: 

1. Developing and monitoring a revenue forecast for a product or service. 

Revenue forecast is the sales goals for a product or service in a certain period of time. Salesforce product managers have to analyze what competitors are doing and how they can make changes to their own products that will increase those numbers without costing too much money. This might include deciding on whether they should change their advertising strategy.

Also, this includes understanding how to utilize pricing and functionality strategies in order to maximize profit margin, as well as knowing when the customer is willing to pay more for certain products/services.

2. Creating detailed sales plans and product roadmaps

A sales plan is a document that outlines how a company is going to sell its product or service. Salesforce Product Managers usually have to create this plan for themselves and make sure it aligns with the overall marketing strategy of the company as well.

This might include developing campaigns, deciding on where campaign advertisement should go (and mapping out which channels are most effective), determining whether they want referrals from current customers, what offers they need to be running in order to increase demand, etc. 

In addition, Salesforce product managers will also work closely with other departments like Marketing and Customer Service so that there’s no overlap between all the different projects happening at once.

3. Managing timelines from start to finish so deadlines are met

Managing timelines and meeting deadlines is a huge part of the Salesforce product manager’s job. 

It might sound like their jobs are all about timelines, but they also have to ensure that everything in those timelines gets done on time – and with quality. As such, this means working closely with everyone involved from start to finish (which can include developers). 

In order for things to go as smoothly as possible, it’s important that Salesforce product managers work together with people throughout the process – not just at certain points when necessary. This ensures that every aspect of what needs to happen has been accounted for so there aren’t any delays or mistakes along the way.

This includes checking in regularly with different departments during each stage of development: design phase, implementation phase, and production.

Product managers also have to make sure that everything is running smoothly – including the company’s advertising campaigns as well as customer feedback on their product (these two often go hand-in-hand). 

4. Setting objectives and key performance indicators (KPIs) 

Key performance indicators are a set of standards that measure the success of product managers. Salesforce Product Managers need to be able to assess whether or not they’ve been successful in achieving these KPIs each day and then identify what needs improvement if anything. 

For example, one KPI for a salesforce marketing automation product manager might be having at least 20% more leads than were generated last year.  

In summary, setting objectives and KPIs is a key responsibility for Salesforce product managers. Objectives are targets set by the company, whereas KPIs are specific to each role – this makes it clear where priorities lie. For example, if one of your objectives was increasing customer satisfaction in Asia-Pacific then you might want to focus on the KPI that measures how many customer complaints are coming from that area.

5. Communicating with other departments

Communicating with other departments and stakeholders is a key responsibility for Salesforce product managers. For example, if you want to create an event app then it’s important that the marketing department understands its purpose and is involved in the development process from day one.

Some of the other departments a Salesforce product manager has to communicate with are: 

  • Sales
  • Product Marketing
  • Design
  • Engineering team
  • Senior product manager

Product managers need to know when they’re overstepping their boundaries and should work closely with other departments in order to avoid this. 

They must also be able to take direction from these teams without any problem. It’s important for the product manager – as a leader of the team – that they can take feedback and handle criticism.

What’s a Salesforce PM’s typical day like?

A typical day in the life of a salesforce product manager usually begins by checking email where they’ve been sent updates from other team members overnight about various projects that need attention. 

Once these emails have been addressed, it’s time for them to start tackling whatever new tasks await them – either related to specific projects or general operational duties like marketing coordination between different departments within the company (i.e., web design and development). 

Salesforce Product Manager Average Salary

According to Glassdoor, the average salary for a Salesforce product manager is $139.056 annually. 

What are the qualifications for being a salesforce product manager?

To apply to be a Salesforce product manager, you need to meet some product management education requirements. Employers typically want candidates to have at least five years of experience in software engineering or project management and a Bachelor’s degree. Also, this experience needs to include managing teams that produce enterprise applications on the web. 

In addition, it’s important that your knowledge base is vast enough to encompass all the different aspects related to building solutions with Salesforce products including technical design as well as business development skills such as marketing plans and market analysis. 

Salesforce Product Management Benefits

Apart from the competitive salary and healthcare insurance policies, the benefits of being a Salesforce product manager are many. Salesforce offers the following benefits to their employees: 

  • Free food and snacks in all company cafes
  • Monthly fitness reimbursement for gym memberships, personal training sessions, or other exercise classes
  • Unlimited paid time off with no accrual cap
  • Salesforce Transit Card
  • Unlimited paid parking at all company headquarters spots
  • Access to Salesforce’s onsite fitness facility with personal training sessions and group classes 
  • Complimentary yoga, Pilates, or TRX classes for employees and their family members. Employees can also use the in-house massage chairs after completing a wellness questionnaire.

PM Skills required for a Salesforce product manager position

Let’s break down the general skills great product managers should have in order to apply for a job title as a Salesforce product manager. Most product managers acquire the following skills by attending a PM bootcamp or enrolling in a product management certification program.

  • Salesforce fundamentals knowledge, experience with onsite training and certification programs 
  • Strong verbal and written communication skills to train customers across the country. 
  • A product strategist mindset
  • Proficiency in digital marketing channels such as social media platforms, blogging tools like WordPress or Ghost, email campaigns etc.
  • A candidate must also demonstrate some work history since they are applying to a managerial position. They may not be able to get hired if they do not meet these requirements right off the bat though their educational background is arguably more important than any other qualification that they possess at this point.

A Salesforce product manager should also have a lot of intrinsic motivation and be able to perform well with little supervision from others in the company since they will not report directly to anyone else but themselves when hired for this job.

Salesforce Product Manager Interview Process

The recruitment process for Salesforce can be an extensive, drawn-out process.. Competition for product manager jobs at salesforce is tough, with most candidates being such internal hires. Fortunately, there are always new jobs opening at salesforce.

Step One: Applying for a SalesForce Product Manager position has never been easier. You can apply directly on the company’s career page, or search for other positions listed on LinkedIn or Glassdoor. Keep an eye on other recruitment sites as they will often have Salesforce jobs too, so you don’t miss out on the positions you want.

Sometimes you may get an email from a salesforce recruiter. Of course, you’ll need to demonstrate your ability to do the work before you’re passed on.

Step Two: After speaking with a recruiter, you’ll go through an initial phone call with the company’s hiring manager. The next step will be to participate in either a phone or video interview with team members.

Step Three: Once you speak online with the team, you will be invited to an in-person interview. Salesforce sets tasks for interviewees to complete. You might have short tasks or longer tasks for the job interview, so you should be prepared. You will be told when to complete your task and how long you have.

You might find open job postings in the following locations:

  • San Francisco
  • Atlanta
  • Seattle
  • New york
  • Austin
  • Indianapolis

Before going on an interview, you might want to prepare yourself by reviewing the most common product manager interview questions

What is the best way to get hired as a product manager at Salesforce?

If you want to become a product manager at Salesforce, the best thing you can do is get a degree related to business administration. Though there are other ways to get hired such as internships or apprenticeships, getting your degree in this field will help immensely with your ability to land a job there and earn top dollar when doing so.

Also, you might want to consider getting experience in the field before going into a degree program. Again, Salesforce offers internships for students and they can be found on their website.


I'm a seasoned writer specializing in business reviews.  I've had my articles published on leading blogs including TheNextWeb, Yahoo News, Jeff Bullas, Business2Community, and more.