Squibler: Writing Software and Community

Squibler is a SaaS company that we started in 2019 to help people write books, screenplays, and short stories.


When we created Squibler, a writing software, the goal was to create the best writing software for books writers, screenplay writers, and short story writers. To do so, it required lots of segmentation and personalization of the customer journey.

Growth Strategy

Early on, we realized the majority of our users would be acquired through templates and generators that complemented our product.

First, we created dedicated landing pages for each of our customer segments to highlight templates. This included a landing page for novel writers, screenwriters, and people who journal.

We then acquired an existing writing app and redirected it’s domain to one of these landing pages to help it rank better.

Then we created templates to drive user acquisition from our blog content.

We wrote about a hundred articles and did backlinking campaigns for the major pieces of content that drove new users. Altogether, we acquired about 100 new backlinks in the first eight months.

Growth Results

In only one year, we went from no SaaS product to a SaaS product with paying customers that acquired over 4,500 new users every month from only 200,000 organic visitors/month. We ranked for major keywords on the front page including “book writing template,” “novel writing template,” “creative writing prompts for adults,” and “how to write a romance novel.”

As we worked on the product, we found product-market fit which skyrocketed our organic growth because the content produced on the platform ranks on Google as well. The better product-market fit we had, the more content would be produced. As of April 2021, we were on track for over 600+ stories published on our platform every month.



Josh Fechter
Josh is the founder of The Product Company.