Growth

Launching a new product (or entering a new market, for that matter), isn’t easy. How can you ensure that you’ll hit the right KPIs and achieve your broader business goals? For that very reason, in order to improve their odds, businesses leverage a tool known as a GTM strategy (go-to-market strategy). With an effective GTM strategy, you can reduce your time to market, increase adoption rates/conversions, decrease chances of failure,...

In a world where your customers have potentially hundreds of other options to choose from, conversions alone aren’t enough. As a result, every other business is doubling down on customer onboarding – a systematic way of building a long-term relationship with new customers and reducing churn. Thanks to the wide-scale availability of resources and new tech, the concept of monopolies is coming to an end. Today, most industries/niches have multiple...

The digital marketing industry was revamped when the concept of SaaS businesses was introduced. A business model based on cloud architecture, marketing automation, and niche target audiences was bound to shake the business world. This has created a need for SaaS marketing, since typical marketing approaches aren’t good enough for SaaS products. According to Statista, the global SaaS industry will be valued at $157 billion in 2020. The success of...

Every SaaS company starts with one clear goal, and wants to conquer that goal by any means necessary. While that is admirable, it’s a recipe for doom. This mindset ignores things like your mission, vision, a proper customer acquisition cost (CAC) formula, marketing expenses, and much more. That is why SaaS companies usually see a disparity in their growth rates. A SaaS company that has a growth rate of less...

The SaaS industry has undoubtedly been one of the most unpredictable industries. This makes it hard to keep up with, despite the fact that it’s also one of the fasted-growing industries in the world. However, you can make sense of it all (and your SaaS business) by using key SaaS metrics. I personally managed to leverage these metrics and take FutureFuel’s organic traffic from 0-100,000 monthly visitors – in only...

Trying out a new marketing strategy always works if you understand your customers. That understanding usually comes from existing customers, but that doesn’t always mean it’ll work for new customers, as well. That’s why customer lifecycle marketing is a good approach and answer to this dilemma. Customer lifecycle marketing basically breaks down a customer’s journey into lifecycle stages. Each stage represents the customer’s interaction with your product, company, or service...

Are you interested in product management bootcamps? Product management is a highly demanding job that requires understanding the entire product life-cycle. This means that product managers need to have strong business skills, technical knowledge, and excellent interpersonal skills.  Product management bootcamps teach these crucial skill sets in a short period of time. In this post, you’ll get a list of the best bootcamps for product managers to decide which one is...