Growth

7 Go-To-Market (GTM) Strategy Examples to Inspire Yours [In 2022]

Launching a new product (or entering a new market, for that matter), isn’t easy How can you ensure that you’ll hit the right KPIs and achieve your broader business goals For...
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The Customer Onboarding Process in 6 Steps [+Checklist]

In a world where your customers have potentially hundreds of other options to choose from, conversions alone aren’t enough As a result, every other business is doubling down on...
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7 Best SaaS Marketing Strategy Examples to Inspire You

The digital marketing industry was revamped when the concept of SaaS businesses was introduced A business model based on cloud architecture, marketing automation, and niche...
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The Customer Acquisition Cost Formula for SaaS in 8 Steps

Every SaaS company starts with one clear goal, and wants to conquer that goal by any means necessary While that is admirable, it’s a recipe for doom This mindset ignores...
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7 Best Customer Lifecycle Marketing Strategies to Inspire You

Trying out a new marketing strategy always works if you understand your customers That understanding usually comes from existing customers, but that doesn’t always mean...
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What Does a Marketing Consultant Do? Roles and Responsibilities

A modern business needs skilled and creative professionals to fill its marketing department But at times, the internal team requires additional supervision and outside...
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