How to Patent a Name in 8 Steps

Acquiring exclusive rights to a name is a vital step for businesses looking to protect their brand. This is as important for small business owners as it is for large corporations seeking to protect their brand identity.

This guide will take you through a comprehensive process to help you understand how to secure these rights, often confused with the term name patenting.”  It is essential to note that names cannot be patented but can be trademarked. By following this guide, you’ll learn about the importance of a federal trademark and the role of the trademark office in the process.

Name Patenting vs. Trademarks

It is crucial to understand the concept of name patenting. The term is a misnomer because patents and trademarks fall under different areas of intellectual property law. A patent protects an invention or discovery, whereas a trademark safeguards your brand’s identity in the marketplace. Your business name, logo, slogan, or combination can be a trademark.

Securing exclusive rights to a name involves getting a federal trademark from the Trademark Office. This process only includes the United States Patent Office if you secure an invention or discovery patent.

Service providers like LegalZoom can guide you through this process, ensuring you meet all requirements for a successful trademark application.

Why Trademark Your Business Name

Trademarking a name secures your brand’s legal ownership. It gives you the exclusive right to use that name nationwide for the goods or services listed in your registration. Registering your business name as a federal trademark protects against others using similar names that might confuse customers. It offers the legal presumption of your ownership of the name and your exclusive right to use it nationwide on or in connection with the goods or services listed in your registration.

In other words, trademarking a name grants legal ownership to that name, which you can defend in court if necessary. This essential practice applies to companies that sell goods or services under a specific brand. Trademarks can also prevent competitors from diluting your brand’s image by offering inferior or unrelated products under a similar name.

How to Obtain a Name Patenting or a Trademark

Attaining the exclusive rights to a name is a blend of creative strategy and legal navigation, ensuring that your chosen name is unique and doesn’t infringe on existing trademarks. The United States Patent and Trademark Office (USPTO) regulates this process, which involves several crucial steps. Here, we present a more in-depth look at the step-by-step process to patent a name and obtain a federal trademark. By adhering to these steps, you can secure legal ownership of your name and use it exclusively for your brand in commerce.

Step 1: The Trademark Search – Essential Due Diligence

Commencing the trademark process involves a crucial search to check your chosen name’s availability and avoid clashes with existing federal trademarks. This search occurs via the USPTO’s Trademark Electronic Search System (TESS), which holds all registered and pending trademarks. The search also extends to state and industry-specific databases to account for unregistered or “common law” trademarks. Employing a trademark attorney or search professional enhances the search’s effectiveness and results interpretation, reducing legal risks and guiding your application strategy.

Step 2: Crafting a Comprehensive Trademark Application

After a comprehensive search, draft your trademark application, clearly defining your mark and its commercial use. Include a representation of your mark, detailed descriptions of its associated goods or services, and relevant classes. Declare current or intended use of the mark and be aware of potential cancellation for non-use. Finally, pay the required fee based on form type and number of classes.

Step 3: The USPTO Examination – Precision & Patience Required

After submitting your application, a USPTO examining attorney reviews it, which can take months. They check for distinctiveness and potential conflicts with existing trademarks. If issues arise, they issue an office action letter. You have six months to address concerns, or your application is abandoned. Given the legal complexities, a trademark attorney can be crucial in addressing these issues effectively.

Step 4: Addressing USPTO Objections

Due to legal conflicts like confusion with existing marks or procedural aspects like detailed descriptions of goods/services, USPTO objections demand a careful response. For conflicts, argue against consumer confusion or prove your mark’s distinctiveness. For procedural issues, offer clear corrections. A detailed response is mandatory within six months, or the application gets abandoned. An attorney can greatly aid in this intricate process.

Step 5. Publication – An Announcement to the World and Challenge Invitation 

Once the USPTO approves your trademark, it gets published in the Official Gazette, inviting potential challenges while confirming its initial acceptance. This pivotal stage marks both an accomplishment and the onset of an opposition period, where an experienced attorney’s guidance can help navigate potential disputes for a successful registration.

Step 6. The Opposition Period – Bracing for Potential Challenges

Following its publication, your proposed trademark enters a 30-day ‘opposition period.’ This time, third parties who think your mark infringes on their rights can oppose it via a Notice of Opposition with the USPTO. Swift responses to the opposition are crucial to avoiding a refusal of your trademark registration. Assistance from a trademark attorney can simplify this complex phase, often resolving disputes through negotiation. If unresolved, a TTAB trial decides, and successful navigation edges your trademark closer to final registration, securing your brand’s exclusive rights.

Step 7: Registration – A Noteworthy Achievement

Registration reached post-opposition is more than a victory; it’s the confirmation of your unique trademark rights across the U.S. This grants you the assumption of ownership, the exclusive right to use the trademark nationwide, and the ability to take legal action against infringers. You can also block the import of infringing goods with U.S. Customs. However, duties like active usage and regular filings are required to maintain its validity. The receipt of the USPTO Certificate signifies a celebration of your efforts in securing your brand’s distinct identity.

Step 8: Maintaining Your Trademark – The Importance of Ongoing Commitment

Once your trademark is registered, you must maintain its use in your business to avoid the risk of abandonment, typically after three years of non-use. Regular filings with the USPTO are critical, starting with the “Declaration of Use and-or Excusable Nonuse” (5-6 years post-registration) and the “Application for Renewal” (every 10 years post-registration). Stay vigilant to detect similar marks and take action promptly to ensure trademark exclusivity.

 Benefits And Responsibilities of Trademarking a Name?

Undertaking the process of trademarking a name brings considerable benefits and duties. While this complex task offers legal protection and enhances brand recognition, it also necessitates consistent efforts to preserve your trademark.

Benefits of Trademarking a Name

Securing a name under trademark law can provide a host of advantages for your business, contributing significantly to its success. From legal defense to brand establishment, here are some key benefits you can enjoy when registering a name as a trademark.

1.    Legal Protection

Registering a name as a trademark with the United States Patent and Trademark Office (USPTO) or an equivalent entity in other countries gives you exclusive rights to use that name in your business sector. This offers legal protection against unauthorized use of the name by others.

2.    Brand Recognition

Trademarking a name helps establish brand identity and recognition. It denotes the caliber of your products or services and sets them apart from those of rivals. Over time, this builds customer loyalty and reputation.

3.    Valuable Business Asset

Registered trademarks can become valuable assets as a business grows. They can be sold, licensed, or used as a security interest in business deals.

4.    National and International Rights

In the United States, a federally registered trademark protects the entire country. If you plan on expanding your business globally, you can also use your USPTO registration to seek protection in other countries.

5.    Use of the ® Symbol

Once a name is registered as a trademark, you can use the registered trademark symbol ®. This puts others on notice that your mark is registered and that you have exclusive rights to it.

Responsibilities of Trademarking a Name

However, the advantages of trademarking a name come with several obligations critical to the sustained protection of your trademark or service mark. These responsibilities, from continuous use to proper maintenance, ensure your trademark’s longevity and potency.

1.    Proper Use

You should use the trademark consistently and as registered. Inconsistent use or failure to use your mark could lead to losing rights.

2.    Monitoring and Enforcement

The trademark owner is responsible for monitoring the marketplace for potential infringement and enforcing their rights when necessary. This could involve sending cease-and-desist letters, filing a lawsuit, or reporting the infringement to online platforms.

3.    Trademark Maintenance

Trademark registration is a process that takes time. Owners must file specific documents and fees at regular intervals to maintain the registration, with the first filing due between the 5th and 6th years after initial registration.

4.    Regular Use in Commerce

Trademark rights can only be recovered if the mark is actively used in commerce. It can be considered abandoned if you stop using the mark continuously, usually for three years or more.

5.    Updating the Trademark

Suppose the trademark undergoes significant changes, such as a substantial logo redesign or a change in the name. In that case, you will need to register a new trademark to protect the updated version. Minor changes that do not alter the overall impression of the mark do not require a new registration.

 How Trademark Office Processes Work

A key part of patenting a name involves understanding the trademark office’s processes. The journey to acquiring registered trademarks includes conducting an extensive trademark search, drafting a detailed application, and responding to any objections from the office.

Navigating the Trademark Office Procedures

Patenting a name registers it as a trademark, conferring exclusive usage rights upon the trademark owner. This process is crucial to deciphering the procedures the United States Patent and Trademark Office (USPTO) mandates. The roadmap to obtaining registered trademarks involves several key steps: performing an exhaustive trademark search, preparing a comprehensive application, and addressing any objections the USPTO raises.

Conducting an Extensive Trademark Search

Conducting a thorough trademark search is vital before embarking on your trademark registration journey. This search aims to identify any existing registered trademarks or pending applications that could potentially conflict with your intended trademark. The USPTO’s online database, the Trademark Electronic Search System (TESS), provides a platform for this process. Still, the search must also extend to the state and common law levels to ensure comprehensive results.

Drafting a Detailed Application

The next critical step is drafting your federally registered trademark application. This application should detail your intended trademark and the goods or services it will represent. A well-prepared application not only includes a clear representation of your brand but also identifies the relevant international class(es) of goods or services, provides a declaration about your trademark use, and includes the necessary filing fee.

Responding to USPTO Objections

Upon application submission, a USPTO attorney assesses it for potential issues. If there are objections, they’re communicated through an Office Action, necessitating a strong understanding of trademark laws for an appropriate response. Comprehending these stages of the trademark process is vital for success. Legal services like LegalZoom and Trademark Engine can assist in navigating the process of patenting a name.

 The Road to Trademarking Your Business Name

Securing exclusive rights to your business name is more complex than filling out a form and paying a fee. It requires understanding legal ownership, trademark rights, and the marketplace in which your business operates. By registering your desired name at the federal level, conducting a thorough search, using your name in commerce, and protecting your trademark, you’ll have a brand that stands out from the crowd and the legal protection to keep it that way.

There are multiple ways to get assistance on this process. Besides the traditional law firms, there are online legal services platforms, like LegalZoom, that offers an all-encompassing range of services. They assist with comprehensive trademark searches, identifying potential conflicts in the vast landscape of registered or pending trademarks. Furthermore, some of them help with drafting and submitting your trademark application to the United States Patent and Trademark Office.

Frequently Asked Questions (FAQs)

The process of obtaining a trademark often raises several questions. This Frequently Asked Questions (FAQs) section addresses some of the most common queries about patenting a name, securing a federal trademark, and the rights conferred by these legal protections.

Can I trademark any name I desire?

Only sometimes. The USPTO will reject trademark applications for names that are too similar to existing trademarks, are generic or merely descriptive without acquired distinctiveness, or are likely to need clarification.

Do I have rights to a name I have been using but have yet to register?

Yes, you can have common law trademark rights by using a name in commerce. However, these rights have limited protection and usually only apply to the geographic area where you’ve been using the name.

What’s the difference between a service mark and a trademark?

A service mark identifies and distinguishes the source of a service rather than goods. The term “trademark” is often used to refer to trademarks and service marks.

Why should I federally register my trademark?

Federal registration provides enhanced protection, including the presumption of ownership nationwide. It allows you to sue for infringement in federal court and may increase the damages you can recover.

What are the stages of the trademark application process at the trademark office?

The process includes conducting an extensive trademark search, drafting a detailed application, and responding to any objections from the United States Patent and Trademark Office.

What are the key components of a detailed trademark application?

The application should detail the intended trademark, the goods or services it represents, the relevant international class(es) of goods or services, a declaration about the trademark’s use, and the necessary filing fee.

Josh Fechter
Josh is the founder of The Product Company.