3X Revenue for Product Manager HQ

3X Revenue for Product Manager HQ

Scaled Product Manager HQ from 15,000 organic visitors/month to 40,000/month.

Product Manager HQ is the top training program and community for Product Managers. They have over 30,000 members.

Background:

I became a partner in Product Manager HQ in March, 2020. From there, I redesigned the site and redirect the old URL structure of every post to a new one. We created a job directory, a new course, and new content.

Growth Strategy:

In the first four months, we acquired over 50+ backlinks, produced over 20 new pieces of content, and optimized another 20 pieces of content that the site already had. Keep in mind, during this time we redesigned the website and site infrastructure. 

Growth Results:

As a result, the site is growing 50% in organic traffic quarter over quarter. The