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The Product Company is an invite-only community of expert marketers, vetted and trained. Top companies and startups hire PPC experts from The Product Company.

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HIRE PPC EXPERTS

PPC Expert

United States
The Product Company Member

Suumit Shah is the perfect combination of a creative mind with technical SEO and PPC expertise. He created Risemetric, a popular SEO/PPC agency which…

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PPC Expert

United States
The Product Company Member

Moiz Iqbal started his career at Google then left to establish his own digital marketing agency and consultancy. So far, Moiz has worked with many businesses across …

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PPC Expert

United States
The Product Company Member

Benjamin Lampard is a PPC specialist who specializes in AI and the content marketing. He’s currently focused on helping SMBs succeed in the digital economy. Benjamin also occasionally speaks at…

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PPC Expert

United States
The Product Company Member

Judith Hernandez is an experienced growth strategist specializing in digital marketing and paid search campaigns. She is the co-founder of Marketing Whiz – a resourceful platform…

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PPC Expert

United States
The Product Company Member

Mathew Thompson is a renowned name in the PPC community, not just because he is a SEM expert but also because he is the founder of PPCToday, a platform for discussion where all serious…

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PPC Expert

United States
The Product Company Member

Darryl Boyle, a specialist in PPC campaign management and has a strong background in internet marketing. He claims the position as one of the best PPC consultants in the…

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PPC Expert

United States
The Product Company Member

Elizabeth Jackson has spent a good few years working at managerial positions at different paid marketing agencies. With her comprehensive knowledge, she has helped many…

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PPC Expert

United States
The Product Company Member

Vince Kent is a leading PPC expert with a proven track record of skyrocketing click-through rates (CTR) and sales for his clients. He is a well-known online…

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How to Hire PPC Experts through The Product Company

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Your Vision

A PPC expert will work with you to understand your goals, marketing needs, and team structure.

Work With Vetted Marketers

We'll put you in touch with the right PPC experts for your project.

Talent-Product Fit

Work only with PPC experts who have case studies relevant to your vision, ensuring you work with the best for the job.

FAQs

At The Product Company, we vet our PPC experts to ensure we only match you with the best skills. You’ll work with PPC experts (never salespeople) to understand your goals, technical needs, and team dynamics. What you get is expert vetted talent from our network, custom matched to fit your company goals.

Depending on availability and how fast you can progress, you could start working with a PPC expert within 48 hours of signing up.

At The Product Company, we run one of the largest communities online for marketers called “Product & Growth.” The community has over 28,000 members. This is where we source PPC experts from to ensure we provide you with top-skilled marketers.

A PPC expert, as the name suggests, is a professional who specializes in the pay-per-click advertising model.

These individuals are responsible for crafting, managing, and executing pay-per-click advertising strategies and campaigns on behalf of their clients.

They use their skillsets to perform keyword research, plan out and create ads, and come up with bidding strategies to get their ads displayed at the top of the first SERP for the relevant keyword(s).

They also report on their performance and are responsible for consistently optimizing their bidding strategies.

PPC experts can help attract potentially thousands of prospects to your website from search engines, generate leads, take brand awareness through the roof, and boost conversions.

The job of a PPC expert is mostly technical.

To be specific, analytical skills are central and can make or break their careers.

Here is a complete list of all the must-have technical skills required by a PPC expert:

  • Advertising platforms (such as Google Ads)
  • Keyword research
  • Analytics and reporting
  • Basic coding
  • A/B or split testing
  • Copywriting
  • Landing page optimization

In addition to the above, a PPC expert should also have the following soft skills:

  • Time management
  • Attention to detail
  • Creativity
  • Planning
  • Adaptability

Since PPC advertising is a generic field (considering the different networks and platforms where you can advertise), there are more than one ways to become an expert.

However, there are certain prerequisite steps that every aspiring PPC expert should focus on.

Here is a quick breakdown of the entire journey:

  • First and foremost, you need to pick a network, learn about how it works, and build some experience around it. The two most common ones include Google Ads and Bing Ads. Learn everything there is to know about the platform of your choice.
  • Read industry-leading guides and blogs that talk about the basics of pay-per-click advertising or enroll yourself in an online course. Becoming PPC certified (Google Ads or Bing Ads) will make you more credible once you officially enter the game.
  • Also learn about the critical metrics and take courses on the primary skills not necessarily included in the main PPC one.
  • Start experimenting on an ads network to apply whatever you’ve learned, experiment in a safe environment, and learn about the real challenges of the job by trial-and-error.
  • Find employment at a PPC agency to get some practical experience.

Remember – you can also work on projects as an independent PPC expert. At the end of the day, practical experience matters more.

In the United States, a PPC expert can earn anywhere from $36,000 to $69,000 per year.

The average salary of a PPC expert is $49,589/year.

You can find thousands of PPC experts with just a simple Google search.

But the problem is – not all of those professionals will necessarily bring you the results that they promise to deliver.

Hiring a pre-vetted PPC expert, who has been tested for best-practices, will ensure that you’ll get outstanding ROI from your campaigns.

Top PPC experts are in high demand: