5 Best Product Manager Portfolio Examples

Updated on December 22nd, 2021
5 Best Product Manager Portfolio Examples

A Product Manager's portfolio is an important document for any potential employers. An outstanding product manager portfolio outlines the skills, achievements, and experience of a product manager in order to showcase why he or she should be considered as a perfect candidate for a specific position. 

In this blog post, you will see 5 examples of excellent product manager portfolios and what makes them great. Also, you'll be learning about what a product manager portfolio is, how to create your own, and what should be included in it.

Let's take a look.

What is a Product Manager Portfolio?

A Product Manager Portfolio is a document that outlines the qualifications of an individual and why they are qualified for specific positions. 

Some elements most great product manager portfolios include are:

A well-put-together portfolio is an important tool for any product manager to have because it illustrates his/her qualifications in detail. 

Let's take a look at 5 of the best product manager portfolios:

Best Product Manager Portfolio Examples

1. Luis Jurado

Luis Jurado

Luis is a Product Manager & Agile Coach with ten years of experience. He’s managed to build an impressive product manager portfolio

Why is this a good product manager portfolio?

We can say this is a good product manager portfolio because it includes the following:

2. Tim Herbig

Tim Herbig

Tim helps product managers and product teams around the world find their path to solving user problems while contributing to business goals. He's worked with a range of clients from startups to established companies. 

Why is this a good product manager portfolio?

There are many elements that Tim uses in his portfolio that convey professionalism. Some of these are:

  • Testimonials
  • Past clients
  • Explainer video
  • Product management  resources
  • CTAs
  • Excellent web design
  • Pictures that build trust

3. Martin Eriksson 

Martin Eriksson

Martin helps develop cross-functional organizations at all scales, coach product leaders, and align teams around delivering value and building outstanding digital products.

Why is this a good product manager portfolio?

Martin uses a variety of images, text, and CTAs to convey a trustworthy message. To that end, he uses elements such as:

  • Beautiful web design
  • Testimonials
  • Lots of valuable information
  • Impressive achievements
  • Learning resources

4. Scott Sehlhorst

Scott Selhorst

Scott is a great product manager and product strategist. He focuses on enterprise functionality transformations – helping execs realize value from their agile transformations.

Why is this a good product manager portfolio?

Scott’s strategy focuses on showing his experience as a successful product manager. In order to build trust, he uses the following elements:

  • Agile product management strategy
  • Past enterprise clients
  • Relevant PM education qualifications
  • CTAs
  • Pictures that build trust
  • Project management examples

5. Paul Brown

Paul Brown

Paul is a senior product manager and Product Leader, Enterprise Agile, and Professional Coach with twenty-two years of experience in helping organizations of all sizes, entrepreneurial teams, and individuals, to thrive.

Why is this a good product manager portfolio?

Paul uses his portfolio to provide in-depth information about his relevant skills and experience. He uses the following resources on his portfolio:

  • Testimonials
  • Relevant experience
  • Skills
  • CTAs
  • Learning resources

How to Create Your Own Product Manager Portfolio

In order to create your own Product Manager Portfolio, you may want to consider the following:

1. What makes your portfolio unique?

This is the first question to ask when you are creating your product manager portfolio. There are thousands of generic product manager portfolios online, and you want to make sure that yours stands out from the rest.

Make a list of your best qualities as a product manager. What do you offer potential employers and stakeholders? Make this list specific - think about what skills are unique just for you.

2. Include relevant experience only

A common mistake many product managers make is including experience that is irrelevant to potential employers. For instance, if you have a summer internship creating blog posts for a company that is unrelated to product management. As it turns out, this experience may not need to be on your portfolio.

A common question employers ask when reviewing portfolios is "Why should I hire you?" Make sure to only answer with relevant experiences - any irrelevant ones will just distract the employer from understanding what makes you an asset for their team and their product management metrics.

3. Explain your skills 

This is a crucial point - what skills make you a qualified product manager? Make sure to include all the skills you have in detail. Also, you might want to include any of these top four skills:

- Creativity: Product managers need creativity in order to come up with innovative solutions for problems. Without this skill, they would only be following orders from upper management rather than solving problems themselves. 

- Communication Skills: Product managers should have excellent communication skills so that they can communicate effectively and efficiently within their company as well as externally when needed. 

- Strategic Thinking: Strong strategic thinking is key for successful product management because it helps them determine the best prioritization strategy for meeting product management goals or accomplishing tasks while maintaining long-term objectives at heart. This includes evaluating risks associated with different courses of action (which will depend on how fast we need to reach our goal) and understanding the company's business goals. 

- Product Development: The product development skills that are necessary for a product manager will depend largely on the type of position they hold; however, some basic requirements include creativity in generating ideas, being able to translate those ideas into tangible new products or services, and developing product roadmaps, lifecycles and prototypes so other people can understand what you envision.

4. Include case studies

When people are looking for Product Managers to hire, they will want to see the work you've done in a professional setting. One easy way to show this is by including case studies and examples of how you have been successful. 

It makes no difference what you claim you can do. Without well-explained case studies, most hiring managers won't even consider you. Therefore, it's important to include them in your portfolio.

5. Use the right CMS

You're going to be spending a lot of time on your portfolio, so it's important that you use the right software. The last thing you want is for someone else to have already created this type of platform and then they find out about the job opening before you do because their resume was online while yours wasn't.

In order to create a well-designed online product manager portfolio, you can use a content management system (CMS). There are many good ones to choose from, including WordPress and Squarespace.

6. Update your portfolio regularly

Your portfolio should be constantly updated, not just when you're looking for a new job. It's important to show your most recent work in order to remain fresh and relevant on the job market.

The easiest way to update your portfolio is by using an online CMS like the ones I mentioned before. However, if that doesn't fit with what you're working with at the moment then there are other options available as well, such as Drupal or Joomla.

What should you include in your PM portfolio?

Deciding what to include in your portfolio can be a challenge, but there are some basic guidelines that you should follow:

1. About you section

This is a crucial part of your portfolio and should include any personal information that you would want a potential employer to know about. 

Include education history and qualifications here.

If you don't have an "about me" section then it can be difficult for hiring managers to learn more about who they're interviewing or the skill set those candidates bring to their team. As such, this is one of the most important sections in your PM portfolio.

2. Most successful case studies

In this section, you should include your most successful cases. You can also leave links to the case study if it's on a website or email that is lengthy, as hiring managers don't always have time to read through them all. 

It might be helpful when applying for jobs to use some of these examples in the cover letter and CV so they are aware of what you've done before.

3. Images and videos

Visuals are often the best way to convey your message. If you have any case studies or presentations, it might be a good idea to add them in with images and videos.

4. Contact information

In order to make it easy for a hiring manager, you should include contact information like your email address or phone number.

5. Decent web design

This is something you want to make sure you have. You want to create a good impression for the hiring manager and making sure your portfolio looks professional is important if you hope to get an interview.

Why is a Portfolio Important for Product Managers?

A Product Manager's portfolio isn't just about showing off their past work; it's also about demonstrating what they're capable of doing next. It helps give employers insight into both how well each candidate knows the job and whether they would make a good future asset.

A portfolio is important if you want to show your value as a candidate. It's also helpful in getting recruiters interested in what you can do before they meet you face-to-face. It will only take them minutes to go through your online portfolio and see the kind of work you do.

The idea is that the hiring manager will get a good impression and making sure it looks professional is important if you hope to get an interview. The more organized, detailed projects are also likely to be looked at first.

Good luck.