Product

Customer satisfaction is the ultimate measure of business success. Zero negative experiences and a set of positive customer satisfaction metrics throughout the customer’s journey are the Holy Grail for any company. This is particularly true in a day and age when there are always competitors around the corner to take your customers.  This calls for ensuring that your customers are very satisfied with your brand. But, how do you measure customer satisfaction? How do you know what...

People will pay for what they consider a good product, one that somehow improves their life. But, making such a product and building the confidence of consumers in it is easier said than done. This is why value based pricing is the Holy Grail of pricing models. It’s a pricing strategy behind some of the world’s biggest companies.  It’s the key to a dream profit margin. It’s also a double-edged sword that can make...

Getting ready for an upcoming product manager interview?  If you are trying to land a product management job in a fast-growing company you can expect to go through a tough interview process.  Because product managers play a crucial role in the company’s long-term success, selecting the right candidate is a big responsibility for hiring managers. The good news is that you can make the process go smoother if you equip...