Squibler is a SaaS company that we started in 2019 to help people interested in practicing with prompts connect with each other.
Dhaval and I founded Squibler because we wanted to create a resource that appealed to all prompt practitioners in one simplified platform.
The reason is almost all people practice through prompts. So if we could connect them with a design to better enable this experience through community and proper feedback loops, then we could create something magical.
Early on, we realized the majority of our users would be acquired through templates and generators that complemented our product.
First, we created dedicated landing pages for each of our customer segments to highlight templates. This included a landing page for novel writers, screenwriters, and people who journal.
We then acquired an existing writing app and redirected it's domain to one of these landing pages to help it rank better.
Then we created templates to drive user acquisition from our blog content.
We wrote about a hundred articles and did backlinking campaigns for the major pieces of content that drove new users. Altogether, we acquired about 100 new backlinks in the first eight months.
In only one year, we went from no SaaS product to a SaaS product with paying customers that acquired over 4,500 new users every month from only 200,000 organic visitors/month. We ranked for major keywords on the front page including "book writing template," "novel writing template," "creative writing prompts for adults," and "how to write a romance novel."
As we worked on the product, we found product-market fit which skyrocketed our organic growth because the content produced on the platform ranks on Google as well. The better product-market fit we had, the more content would be produced. As of April 2020, we were on track for over 600+ stories published on our platform every month.
After the pivot, you can see the new trajectory here.