Hire a Website Optimization Expert Today

The Product Company is an invite-only community of expert marketers, vetted and trained. Top companies and startups hire website optimization experts from The Product Company.



Website Optimization Expert

United States
The Product Company Member

Sateesh is a highly competent Google-certified SEO professional, web solutions expert, and entrepreneur with over 15 of years of experience. In 2015, he established…

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Website Optimization Expert

United States
The Product Company Member

Jodie has 10 years of experience in SEO strategy and copywriting for e-commerce companies. Within the first two years of her career, Jodie was promoted to Content Manager at one of the most…

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Website Optimization Expert

United States
The Product Company Member

Duncan is amongst the most experienced search engine optimization experts in the U.S. He is an SEO strategist and consultant who specializes in e-commerce and…

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Website Optimization Expert

United States
The Product Company Member

Serena is a highly competent search engine optimization professional with a sound online marketing background. In 2016, parallel to working for a SaaS company in …

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Website Optimization Expert

United States
The Product Company Member

Isaac is a thorough SEO and web development professional with over 13 years of experience. He has successfully completed over 40 website optimization projects, overseeing the technical SEO…

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Resources to Hire
Website Optimization Experts

Job Description Template



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“Knowing cool growth hacks doesn’t make you a great marketer. They practice what they preach, both for their own brand and for various clients.”

Julias Baron, Head of Growth

@ Bud.com

“They provide the most actionable resources and have a one-of-a-kind community for connecting professionals.”

Bruno Estrella, Growth Manager

@ Webflow

“They provide the most actionable resources and have a one-of-a-kind community for connecting professionals.”

Lucy Zhao, Senior Growth Marketer

@ Uber Eats

How to Hire Website Optimization Experts through The Product Company


Your Vision

A website optimization expert will work with you to understand your goals, marketing needs, and team structure.

Work With Vetted Marketers

We'll put you in touch with the right website optimization expert for your project.

Talent-Product Fit

Work only with website optimization experts who have case studies relevant to your vision, ensuring you work with the best for the job.


At The Product Company, we vet our website optimization experts to ensure we only match you with the best skills. You’ll work with website optimization experts (never salespeople) to understand your goals, technical needs, and team dynamics. What you get is expert vetted talent from our network, custom matched to fit your company goals.

Depending on availability and how fast you can progress, you could start working with a website optimization expert within 48 hours of signing up.

At The Product Company, we run one of the largest communities online for marketers called “Product & Growth.” The community has over 28,000 members. This is where we source website optimization experts from to ensure we provide you with top-skilled marketers.

A website optimization expert is responsible for setting up and tweaking websites for better performance, higher rankings in search engines, improved user experience, and more conversions and leads.

For this purpose, they employ different on-page search engine optimization (SEO) or conversion rate optimization (CRO) techniques (or a mix of both) to make the website perfect from every angle.

Website optimization experts usually have a background in SEO, however, they can also be experts in CRO.

In addition to on-page optimization, they may also be involved with off-page SEO, but that’s not usually a central part of their job description.

“Website optimization expert” is a lose title, as websites can be optimized for SEO (for higher rankings and attracting traffic), CRO (to ensure that the traffic converts), or both.

The skills that you should look for in a website optimization expert depends on your goals.

If your goal is on-page search engine optimization, your expert should have the following skills:

  • Keyword researching
  • Web analytics
  • Basic coding
  • Web content management
  • Content auditing
  • Backlink auditing

Knowing email marketing and link building tactics is a huge plus.

If you want to optimize your websites for higher conversions (CRO), these are the skills that you should look for in an expert:

  • A/B split testing
  • Web analytics
  • Copywriting
  • Web designing
  • Basic coding

Furthermore, the expert should have ample hands-on experience with a CRO tool.

Of course, if you want to hire an expert who can handle both, they need to be well-versed in all of the above.

In addition to the hard skills, all website optimization experts – regardless of the area they specialize in – need to have a knack for attention to detail, time management, teamwork, number-crunching, and creativity.

If you want to make a well-rounded career as a website optimization expert, it would take forever.

To ensure a successful career, follow this step-by-step approach:

  • Pick a field that you want to specialize in. Most website optimization experts are SEOs. However, they can also be CROs. Pick a field that attracts you the most and start building some experience around it.
  • Enroll yourself in an online certification course for the field of your choice (SEO or CRO) and consume additional content on the internet around it.
  • Follow industry trends, subscribe to leading newsletters and blogs, and attend industry events.
  • Seek employment at an agency and start earning practical experience.

Last but not least, create an online presence for yourself by sharing your credentials on LinkedIn, contributing to forums and blogs, and writing for other platforms.

Website optimization experts can get impressive payouts.

In the US, the average salary for a website optimization expert is $77,705/year.

It’s easy to find a website optimization expert on the internet from third-party platforms.

But there’s a catch – there’s no guarantee that the profile you’ll hire will meet your expectations and deliver results.

To ensure that you get the best bang for your buck, it’s highly recommended that you hire website optimization experts from a platform that vets talent, like The Product Company.

Top website optimization experts are in high demand: